April 6, 2018
Social media marketing is one of the best ways to reach your customers and target audiences. With search engines and social media platforms changing their algorithms and policies seemingly every day, marketers need to bring their A-game and keep their strategies current.
A recent article in Marketing Tech Insights highlights the latest technologies marketers should incorporate into their digital strategies.
Chatbots for Mobile
One of the best ways to reach your customers, service their needs and collect user data is via chatbots. In a previous article, we discuss why marketers should incorporate chatbots into their customer-facing platforms. Marketers strive for a low conversion cost. In a world where global consumers primarily shop on smartphones, why not make it that much easier for customers to buy your products?
Brands seem to play hard to get as a method for creating a sense of urgency among their customers. From pop-ups to limited collections, limited offerings coupled with unique buying experiences not only create sales but also generate buzz on social media. Marketing Tech Insights advocates brands should apply this to their content as well. Content lasting for a short amount of time on social media platforms magnetizes engagement from fans and customers. Brands can accomplish this through Facebook and Instagram live videos, influencer partnerships and transient posts that disappear after a few hours or days.
AI and Image Recognition
Using AI to recognize images on social media is making it easier for marketers to obtain metrics and deliver better customer service. People share billions of images on social media each day. Users are also more likely to interact with a social media post that contains a captivating image. Martech Today describes how AI image recognition tools can scan social media sites for shared photos to compare characteristics, colors, content and relate them back to specific user demographics. This allows marketers to find the best images to pair with their content to garner the highest levels of user engagement.