AI and VR Transforming the Tourism Industry  

  • January 23, 2018

    AI and VR Transforming the Tourism Industry

    Imagine a trip completely catered to your tastes without needing to plan it. Singapore’s Straits Times highlights some of the ways in which artificial intelligence and virtual reality are changing the tourism landscape. The Fitur tourism fair (Jan. 17-21) in Madrid hosted exhibitors using customer data to enhance the travel experience.

    Client information taken at the time of booking can enable a hotel room to adapt automatically to specifications. Everything from temperature, lighting and art displayed in digital frames can calibrate prior to the guest’s arrival.

    AI in Hotel Tech

    Altran, a French company, aims to equip luxury hotels with voice technology and virtual assistants that can help guests do everything from order takeout in 40+ languages to setting wake-up calls. Altran also integrates popular apps with room functionality. Guests can use WhatsApp to operate the lock on their door. Some of the mattresses are even equipped with sensors that alert front desk staff when a guest awakes to offer them coffee or room service. Beacon technology from the guests’ smartphones measure how much they utilize certain amenities providing the hotel with better insight on how to optimize resources. Overall, Altran looks to leverage client data and artificial intelligence to create the best experience possible for travelers.

    AI algorithms will determine which tastes and amenities will allure guests to become repeat customers. AI can also help alert the hotel staff to supply certain types of foods and beverages for guests based on customer profiles. This will especially prove valuable for servicing large groups, particularly international visitors.

    Virtual Reality for Travel Sales

    Some travel agents are experimenting with VR to promote certain destinations for their clients. Hotel sales teams are also using VR to advertise to travel agents and corporate travel professionals. Instead of handing them a brochure, a prospective client can “visit” the hotel through a virtual reality headset. It provides a better representation of what hotels are really like. After all, travel is more than a commodity, but an experience for the senses.